MEDIA COVERAGE

Date of upload : 19 Dec 2011

The MINDS Towner Gardens School Pilot Project involving the use of Apple’s iPad to teach students math, art skills, speech therapy and social behavior was reported by TodayOnline.

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Date of upload : 18 Apr 2011

Kiehls’ & JJ Lin Charity Collaboration for MINDS

Maintaining its long-standing tradition of supporting children’s causes, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce a collaboration with multi-talented Singer-Songwriter, JJ Lin, to raise funds for the children from Movement for the Intellectually Disabled of Singapore (MINDS), in April 2011.

Kiehl’s is working closely with JJ Lin to come up with a specially-designed Jumbo Charity Pack to coincide with the launch of Kiehl’s Dermatologist Solutions Ultra Light Daily UV Defense SPF50 PA+++ 60ml. Kiehl’s is happy to donate 100% of the nett proceeds from the sale of this Charity pack to MINDS to provide educational support for children with intellectual disability, as well as raise awareness for this cause. In addition, Kiehl’s is inviting customers to pledge their support for the children from MINDS on www.kiehlstimes.com from 6-30 April 2011.

On 14 Feb 2011, Valentines’ Day, JJ Lin made a special visit with Kiehl’s to Towner Gardens School to spread love and cheer to the school children. During the visit, JJ facilitated a cooking class and guided the students as they whipped up a simple meal. He also led the students in a sing-a-long session during a music class. The visit culminated in a ‘Wall Mural’ activity, involving JJ, Kiehl’s and the students from MINDS placing their hand-prints on a canvas painting as a sign of commitment to always inspire and encourage children - that they are not alone and that there are people who genuinely care for them and are willing to lend a helping hand.

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